Virtual mobile network operator giffgaff, which runs on the O2 network and is owned by Telefonica UK, has been found not to have breached the Committee of Advertising Practice’s rules on misleading advertising, substantiation, qualification and exaggeration.
The company’s unlimited mobile internet deal states “there is NO Fair use policy” but a number of customers claimed this was misleading, saying they’d been disconnected for high data usage that was said to be adversely impacting other customers.
giffgaff told the ASA that these customers had been given inaccurate information by customer service staff and this was not company policy. As a result, the ASA ruled that the ‘unlimited’ claim was not misleading.
[ASA adjudication; giffgaff blog]