A number of technology companies have launched an industry alliance that’s aimed at driving the innovation and adoption of indoor positioning services. The new partnership is called the In-Location Alliance and it’s being supported by 22 companies.
Conventional satellite-based GPS services can struggle with identifying locations within large indoor spaces such as arenas, shopping centres and office blocks. Using accurate indoor positioning on mobile devices - often via WiFi or Bluetooth - offers possibilities that range from promotional consumer offers to real-time security.
Founding members include Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.
The In-Location Alliance issued a statement that said “The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.”