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Monday, December 3, 2012

News Corp to close its iPad-only newspaper, The Daily

News Corporation has decided to stop publishing its American ‘iPad newspaper’, The Daily, although it says the brand will live on in other channels. The last edition will appear on 15th December, after which its technology and some of its staff will become part of The New York Post.

Launched in February last year, The Daily was priced at 99 cents per issue or $39.99 (around £25) per year. It’s believed to have had around 100,000 subscribers.

Rupert Murdoch, chairman of News Corporation, said “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”

The news comes as News Corporation splits into two companies; a publishing business that’ll still be called News Corporation and a media & entertainment company named Fox Group.

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Author: The Fonecast
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