Revenue from the global mobile advertising market is expected to reach $12.8 billion (£7.9 billion) in 2013, up from this year’s total of $8 billion in 2012. That’s a 60% increase, according to new research from Informa Telecoms & Media.
The study shows that mobile ad spending is still much lower than the amounts spent on other online, TV, print and radio advertisements.
Shailendra Pandey, senior analyst at Informa Telecoms & Media, said “There is growing recognition of the importance of the mobile medium but when it comes to advertising, most brands and advertisers have not yet managed to effectively engage users and consistently achieve the desired returns with mobile advertising campaigns.”
Display ads and search will generate the largest share of mobile advertising revenue next year although advertising in mobile apps will see greater growth, driven mainly by the growing number of smartphone users.