News Articles

Tuesday, January 21, 2014

Samsung will perk up its flagship stores with illycaffe coffee

Samsung Electronics has announced a global partnership with Italian coffee brand illycaffè for the two companies’ respective retail flagship stores.

Samsung equipment will be used in illycaffè flagships stores, while illycaffè coffee will be available in key Samsung showrooms and at special events. The news follows collaboration between the companies at the New York SOHO Samsung Galaxy Studio last year and at International CES in Las Vegas earlier this month.

The first dual-branded experience will be the illycaffè store on Regent Street in London, which will be promoted as ‘digitalized by Samsung’.

Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics, said “At Samsung, our goal is to help people live richer, simpler and more meaningful lives. We seek innovators like illy, who share our commitment to enhancing people’s daily lives, to be our partners. Together, we look forward to taking this collaboration to the next level in the near future by opening it up to new areas and additional shared projects and to driving creativity, innovation and passion over a great cup of coffee.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 1943

Tags: advertisinguksamsungmarketing

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement