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Tuesday, January 21, 2014

Samsung will perk up its flagship stores with illycaffe coffee

Samsung Electronics has announced a global partnership with Italian coffee brand illycaffè for the two companies’ respective retail flagship stores.

Samsung equipment will be used in illycaffè flagships stores, while illycaffè coffee will be available in key Samsung showrooms and at special events. The news follows collaboration between the companies at the New York SOHO Samsung Galaxy Studio last year and at International CES in Las Vegas earlier this month.

The first dual-branded experience will be the illycaffè store on Regent Street in London, which will be promoted as ‘digitalized by Samsung’.

Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics, said “At Samsung, our goal is to help people live richer, simpler and more meaningful lives. We seek innovators like illy, who share our commitment to enhancing people’s daily lives, to be our partners. Together, we look forward to taking this collaboration to the next level in the near future by opening it up to new areas and additional shared projects and to driving creativity, innovation and passion over a great cup of coffee.”

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Author: The Fonecast
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Categories: Handsets and manufacturers, NewsNumber of views: 2534

Tags: advertising uk samsung marketing

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