Mobile network EE says it’s signed up 3.6 million 4G customers in the UK, with sales of 4G tariffs now overtaking 3G sales.
It’s also completed the second phase of its 4G rollout, bringing 4G coverage to more than 2,588 villages and small towns as part of its expansion. In addition, the company says 47 major train stations and 22 airports are now 4G-enabled.
Olaf Swantee, CEO of EE, said “With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour. Our mobile devices have effectively become mini TVs with video traffic already making up over half the data on our 4G network. We’re committed to remaining one step ahead – adapting our network to make 4G available where it matters most, with a focus on more rural areas, transport links and offering our customers the best network experience and great value, innovative devices and plans.”
Next week EE is adding to its Kestrel 4G smartphone with a range of EE-branded broadband devices. There’ll be a 4G in-car hotspot - the £49.99 Buzzard - along with a £69.99 Kite mobile hotspot and a £49.99 Osprey. As well as this, EE will introduce a 4G Android tablet called the Eagle: £199 on pay-as-you-go and also available on pay monthly plans… and there’ll be some additions to EE’s tariffs.