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Almost half of UK consumers are influenced by mobile advertising

New research from independent mobile advertising network InMobi shows that UK consumers are increasingly being influenced via their mobile devices. The company’s quarterly UK Mobile Media Consumption Report reveals that UK mobile web users consume 9 hours of media a day and spend 2.5 hours on their mobile device.

Mobile advertising influences 48% of consumers on their purchasing decisions: the same as PC-based ads and just behind TV advertising.

Author: The Fonecast
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