We take a look at Vodafone 360, O2's giffgaff MVNO and the Apple iPhone's appearance on Orange, along with the rest of the week's top mobile industry news stories.
Mobile phone comparison website www.rightmobilephone.co.uk has published the results of a survey that asked over 3000 people in Britain how their mobile phone usage affected their emotions.
First, the good stuff. Of all the people who used their mobile phone to wake them with their favourite song, 71% said they started the day happier than they would otherwise. 78% of people tell somebody they love them on the phone every day and 82% of us look forward to hearing from loved ones throughout the day.