Customer experience benchmarking company Global Reviews has just completed a survey of mobile phone company websites. It asked over 1,000 mobile phone buyers what they looked for when buying a mobile, how much they planned to use the internet when shopping and what information they would like to find online. The UK websites of T-Mobile, Orange, Vodafone, 3, Virgin, O2, Carphone Warehouse and Tesco were all checked.
T-Mobile came top for the second consecutive year with an overall score of 66%, although all of the four top-rated sites were classed as meeting yet not exceeding customer expectations. O2 was in second place with a score of 61%, Vodafone was third with 59% and The Carphone Warehouse was fourth with 58%.