In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.

nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.

Wireless connections for power and battery charging are becoming increasingly popular, not just in mobile devices but in a wide range of situations from medical equipment to electric vehicles.

The adoption of international standards - such as the Qi technology used by recent devices from HTC, LG and Nokia - is also helping to drive the market, according to a new report from Pike Research.

Ofcom has published plans to ensure that UK mobile phone networks are able to support the ever-increasing demand for mobile data capacity. It’s also published new information that shows mobile data usage has more than doubled in the past 12 months; up from 9 million gigabytes last year to 20 million GB.

By 2030, it’s thought that demand for mobile data could be 80 times higher than today.

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

O2 Media, the O2 UK network’s mobile advertising and marketing business, has become part of the Weve partnership.

It was set up in 2009 to help big brands advertise to O2 customers.