A report today from comScore reveals that iPhone owners consume more mobile media than people with other handsets. (Admittedly some might argue it's not much of a revelation because the iPhone has been designed for this purpose).
The Apple iPhone has just 4% market share in the UK, France, Germany, Spain and Italy, although iPhone users represent 12% of all mobile media users. comScore's report says 94% of iPhone owners use mobile media, 87% use applications and 85% browse the mobile internet. The average for all smartphones is 65% mobile media, 53% web browsing and 53% app usage.