Weve - the mobile marketing and mobile wallet business launched in 2011 as a joint venture by EE, O2 and Vodafone - has launched a beta version of its mobile display advertising service.
The company says this means it’s just one of a few organisations that can use verified first-party data to deliver targeted mobile display advertising.
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Podcast - 29th January 2014
We start this week's podcast by looking at the new Ofcom rules that should end unexpected mid-contract price rises for UK mobile phone customers.
There's also talk about misleading mobile network advertising, patent agreements, takeover bids, satellite broadband and 4G data usage... plus a curious patent application from Google.
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Mark Bridge writes:
A new report has highlighted the issue of poor mobile phone coverage in rural Sussex villages. BBC Sussex invited me onto their ‘Sussex Breakfast’ radio show to explain what could be done - and, as usual, I made enough notes for a lecture rather than a three-minute interview.
Here’s what I would have liked to have said if I’d been given a disproportionate amount of time to talk.
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Expecting the unexpected
Mark Bridge writes:
Great news for mobile phone users. Ofcom’s new rules preventing unexpected mid-contract price rises came into force last week, which means UK consumers can no longer be surprised by their subscription charge increasing while they’re still locked into a minimum-term deal.
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Mark Bridge writes:
This week, new Ofcom rules came into force. They’re designed to avoid unexpected price rises during the minimum term of a mobile phone contract. Yes, just because you signed a fixed-term contract doesn’t mean the charges can’t increase. Networks said they needed this option in case of inflation or regulatory changes. Customers felt trapped.
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