A deal between m-ticketing software company Masabi and online ticket ordering service thetrainline.com will soon allow users to buy UK rail tickets direct from their mobile phones for any route on the National Rail network. Masabi says the system should be rolled out later this year.
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Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".
The company's first campaign has been developed for the forthcoming animated film Shrek Forever After.
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The BBC is now offering live radio over the internet to most mobile phone users. It says it's previously restricted the service due to the cost for consumers and the bandwidth limitations of mobile web traffic, but has changed its policy after seeing the increasing number of mobile phone users visiting the BBC Mobile website.
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Mark Bridge writes:
It’s time to take sides. Are you with Apple… or are you against them? Sorry, sitting on the fence is no longer acceptable. Not sure? Okay, try this one for size. Are you with Google… or are you against them? Still undecided?
Right – here’s your third choice. Are you with the Rebel Alliance?
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