Digital marketing intelligence agency comScore has released data that shows almost a quarter of mobile phone users in Europe listen to music on their handsets; a total of 54 million people in the UK, France, Germany, Italy and Spain. Of those 54 million music consumers in the EU5 countries, 42% have a smartphone (compared to a 25% average amongst all mobile users).
Spain has the most mobile music lovers; 30% of mobile users. Germany follows and the UK is in third place with 22.6% penetration. As a contrast, usage in the USA is just 13.2% of the mobile population.
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The Mobile Marketing Association and Luth Research have published research that shows about a fifth of US adult mobile phone owners have used their handsets for shopping (mobile commerce or 'm-commerce') in the last month.
It's defining mobile commerce as "the one- or two-way exchange of value facilitated by a mobile consumer electronic device, which is enabled by wireless technologies and communication networks."
The new survey found that 17% of respondents used their mobile phone to purchase applications, ringtones and other digital content. 6% used their phone to receive coupons or discounts and 6% used their mobile phone to purchase physical goods or non-mobile content/services.
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Mobile payments company mopay says it now enables consumers to use mobile payments to purchase physical goods in 28 countries. In addition, it lets users buy digital and virtual goods, such as music downloads and in-game items, in a further 47 countries.
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