Sony Ericsson and the WTA Tour have agreed a two-year extension to their existing tennis partnership, which means that Sony Ericsson will be the WTA Tour's lead global sponsor until the end of 2012. They've been working together for the last five years.
However, Sony Ericsson's new deal appears to be smaller than previous arrangements. The tour, currently known as the Sony Ericsson WTA Tour, will revert to its original name of simply 'WTA Tour' later this year. As well as this, Sony Ericsson will no longer name the Tour’s year-end championships from 2010.
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Researchers at Gartner say there'll be 362.7 million touchscreen mobile devices sold in 2010, a 96.8% increase from last year's sales of 184.3 million units. And in three years' time, touchscreen mobile devices will account for 58% of all mobile sales worldwide and more than 80% of sales in Western Europe.
Asia/Pacific is the leading region for touchscreen mobile device sales, with over 35% of global sales expected to come from the region this year. Western Europe is expected to account for 26.8% and North America for 24.4% of 2010's global touchscreen mobile sales.
When it comes to market penetration, Western Europe leads with 49%, followed by North America with 46.65% and Asia/Pacific with 23.4%.
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