In March 2007, Vodafone and its Kenyan network partner Safaricom launched a mobile money transfer product called M-PESA. Since then, M-PESA has transferred around £2 billion between customers in Kenya.
Following a three-month trial, M-PESA has now been extended by Safaricom to the UK. This means Kenyans can receive money from friends and family in the UK directly to their M-PESA accounts. It also makes Safaricom the first company to offer a mobile-based international money transfer service.
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This week’s edition of The Fonecast looks at the growth in Android devices, the arrival of the Amazon Kindle, mobile telematics, 3.5mm headphone sockets and a pill bottle that sends text messages. (Incidentally, it’s the pill bottle that ends up causing most disagreement within the team!)
There’s also an interview with Tom Hume from Future Platforms who gives us his view of mobile marketing.
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The Amazon Kindle and the Palm Pre arrive in the UK... and a texting bottle-top causes a disagreement. Plus, in our feature, Tom Hume from Future Platforms talks about mobile marketing.
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