It’s the battle of the roaming charges. With the EU’s new capped call and text charges coming into effect from tomorrow, the UK’s networks are introducing increasingly attractive data deals. First came 3 with a data roaming charge of £1.25 per MB, which it described as the UK’s best ever standard data roaming rate. Now comes Vodafone with a charge of £4.99 per day for up to 25MB of mobile data across the EU.
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A survey by Lightspeed Research shows that 11% of respondents in the UK and 13% of people in the USA never make calls from their mobile phones. An additional 33% of UK respondents and 18% of US respondents make no more than two mobile calls a week.
Mind you, that doesn’t mean they don’t use text or data services. For example, 49% of UK users send at least one SMS text message per day and 2% send a daily picture message. When it comes to other functions, 9% browse the mobile web every day and 38% take photos every week.
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New European ‘roaming’ charges come into effect from tomorrow, 1st July 2009. These are the maximum capped rates agreed by the European Commission; individual networks can charge less if they wish.
Customers on standard mobile tariffs will pay no more than €0.11 excl. VAT (around 11p incl. VAT) for sending a text message while abroad in the EU. The maximum cost for making calls will be €0.43 (42p incl. VAT) per minute and receiving calls will be €0.19 per minute.
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