Strategy Analytics has calculated that global smartphone shipments grew 43% year-on-year to reach 60 million units by the end of Q2 2010. Nokia is top overall with 40% of the global market; Research In Motion leads in the Americas and is in second place globally with a 19% market share. Apple is in third place. Overall, Strategy Analytics says 19% of handsets shipped in Q2 were smartphones.
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ABI Research says marketers should wake up to the potential of mobile. It's just released a new White Paper, 'Mobile Marketing Strategies – Positive Trend,' which can be downloaded from the ABI Research website.
The company notes that marketing messages can reach mobile phone users in a variety of ways, including SMS text messaging, search advertising, ads within applications and video.
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Last year, around 2.6 billion applications were downloaded from 'app stores' to consumer mobile phones. In 2015, that figure is expected to be 25 billion.
It's the latest calculation from Juniper Research, which also notes that 'freemium' – free to download but with chargeable options later - is becoming the most popular business model for apps.
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Revenue from non-voice mobile phone services will increase from $200 billion in 2009 to $340 billion (£223 billion) in 2014, according to new research from Informa Telecoms & Media. It says emerging markets will be the key driver of these mobile data services.
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Information from mobile messaging specialists Airwide Solutions has revealed a 778.4% spike in Spanish text message traffic when the 2010 FIFA World Cup final ended on 11th July in South Africa.
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