Two television advertisements for Phones 4u have been judged misleading by the UK’s Advertising Standards Authority.
The ads, which showed a number of characters being offered mobile phone upgrades, concluded with the message “Upgrades for you and you and you at Phones 4u”.
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A new report from Juniper Research expects the amount of money spent on mobile marketing by retailers will reach $55 billion per year (£35 billion) by 2015, which is almost double the $28 billion spend expected this year.
Advertising on tablets and smartphones is now showing strong growth, with retailers in North America and Western Europe moving their general ad spending towards online ads - and to mobile in particular.
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The revenue from mobile advertising around the world is expected to reach $11.4 billion (£7.1 billion) this year, according to a new report from research company Gartner, and will hit $24.5 billion in 2016.
That means there’ll have been a 400% increase between 2011 and 2016.
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A new advertising campaign from the Metropolitan Police is warning people to appreciate the value of their possessions and to protect them from the risk of street robbery.
Radio advertisements and posters are reminding Londoners to protect mobile phones, tablets, jewellery and cash - although it’s phones that are the favourite target for thieves.
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Time to catch up with everything mobile
Mark Bridge writes:
Happy New Year! It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.
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