Juniper Research has calculated that the revenue generated by mobile applications will treble in the next five years, from just under $10 billion in 2009 to $32 billion (£22 billion) in 2015. That figure includes the cost of buying apps ('pay-per-download'), value-added services (including subscription charges) and advertising.
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Figures from Ovum and Verdict Research show that the value of internet shopping on mobile phones will more than double by 2013. The UK's m-commerce market was worth £122 million in 2009 – just 0.6% of the £21.2 billion spent on all online shopping - but is set to hit £275 million by 2013.
Although 28% of the UK adult population had internet access on their mobile phones in 2009, only 2.1% used this to shop online.
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Mobile phone comparison website Rightmobilephone.co.uk has been asking teenagers about their texting habits. 19% admitting having previously sent a text message to a 'random' mobile number, while 22% said they'd typed an obscene text message and sent it to someone in their contact list without checking who the recipient was.
42% of the random texters said they sent their SMS messages because they were bored. 31% said it was 'just for fun', 11% said it was due to loneliness and 9% were dared to do so. More than half – 54% – said they'd received a reply.
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A new research report from Berg Insight predicts that mobile location-based service revenue in Europe will grow from €220 million last year to reach €420 million (£349 million) in 2015, a compound annual growth rate of 12%.
Local search, navigation services and social networking are expected to have the highest number of users, with a third of all mobile customers in Europe expected to be using location-enhanced applications by 2015.
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