A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

UK virtual network giffgaff, which launched four years ago as a SIM-only service, has started selling mobile phones directly to customers.

The Telefonica-backed company is offering a range of 20 unlocked handsets that can be bought outright or with a finance scheme for between six months and two years.

Virtual mobile network operator giffgaff, which runs on the O2 network and is owned by Telefonica UK, has been found not to have breached the Committee of Advertising Practice’s rules on misleading advertising, substantiation, qualification and exaggeration.

The company’s unlimited mobile internet deal states “there is NO Fair use policy” but a number of customers claimed this was misleading, saying they’d been disconnected for high data usage that was said to be adversely impacting other customers.

In this week's news report we're discussing PayPal's latest mobile money initiative, we're looking at London Underground's new WiFi service and we're transfixed by Vodafone's m-health move. Listen to all this - and much more - online at TheFonecast.com.

Mark Bridge writes:

Mobile financial services were making the headlines yet again last week. Not once. Not twice. No, we noticed at least three separate (and all pretty big) stories to talk about.

First came Nokia’s planned withdrawal from its mobile money service, which will leave around a million people in India looking for a new mobile wallet.