Mark Bridge writes:

Apple launches a new product and BlackBerry pushes it out of the headlines. Who’d have thought it, eh?

Yes, Apple’s new $799 128GB iPad didn’t get much of a mention in the mobile press last week - thanks to the new BlackBerry 10 platform and two new smartphones. Memories of Stephen Bates’s awkward BBC interviews were soon forgotten as the touchscreen Z10 appeared and quickly hit the shelves of UK retailers.

Virtual mobile network and VoIP service provider Truphone says it’s arranged £75 million of new funding, which will enable it to open a number of new businesses around the world and employ around 500 additional staff members in the next 18 months.

The British-based company is also planning a number of new product launches.

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

Truphone, which offers an international mobile phone service with its Tru SIM as well as a mobile VoIP application, has had a complaint against it upheld by the Advertising Standards Authority.

Its online claim describing the Tru SIM as saving money “wherever you are in the world” and describing the product as “the truly global SIM” was challenged by a complainant who said the service wasn’t available in some parts of the world.

In The Fonecast today we’re talking about HP; its decision to stop producing webOS tablets and phones, its purchase of Autonomy and the future for its computer business. In addition, we discuss Skype’s new mobile messaging purchase, Vodafone’s payment integration with the Android Market, Huawei’s move into the UK, Tru’s new CEO, three new BlackBerry devices and an Orange app that might put you off your breakfast.

As usual you’ll find the programme via our web-based audio player, on iTunes or by subscribing to our RSS feed.