James Rosewell writes:
Tonight's BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn't include Apple, but did include Nokia, Android and Blackberry.
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The WML (Wireless Markup Language) version of the BBC Mobile website has been closed this week, bringing an end to the BBC's WAP presence after ten years.
The corporation says WML traffic has fallen from 20% of its mobile web usage two years ago to less than 1% today.
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Mobile network operator Three UK has completed the first phase of its £400 million 3G network upgrade. It's added 4,900 'base stations' in the last three years, giving it a total of 12,400 sites and 3G coverage of almost 97% of the UK population.
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The BBC Trust, which governs the BBC on behalf of the public, says the BBC's plans to launch its own smartphone applications don't require a Public Value Test. As a result, the apps – which had been delayed - are being launched today.
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The BBC is now offering live radio over the internet to most mobile phone users. It says it's previously restricted the service due to the cost for consumers and the bandwidth limitations of mobile web traffic, but has changed its policy after seeing the increasing number of mobile phone users visiting the BBC Mobile website.
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