UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.
The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.
Reseller deals are in place with EE, O2 and Vodafone
The Dixons Carphone Group, formed last summer when Dixons Retail and Carphone Warehouse merged, says it’ll launch a virtual mobile network this spring in partnership with Three UK.
The MVNO deal promises “innovative and highly personalised connectivity options”, according to the company.
The Advertising Standards Authority has upheld complaints about a promotional message from UK virtual network Lycamobile.
A link on Lycamobile’s web site referred to “Unlimited Data, now with 4G”, while an advertisement on the site said “£15 per month ... unlimited data now with 4G”.
EE is named in some news reports as a potential alternative acquisition
BT has responded to news reports about its possible acquisition of the O2 mobile network from Telefónica UK.
The speculation was first published on a website in Spain, with suggestions that Telefonica could receive a 20% share of BT as part of the multi-million pound deal.
A video advertisement from Telefonica-owned UK MVNO giffgaff was likely to cause serious or widespread offence, according to a ruling by the Advertising Standards Authority.
The video clip was promoted via giffgaff’s Twitter account, which was also available via an embedded feed on the giffgaff website. As well as showing a link to the video clip, the tweet said “The situations in our new videos are, well, awkward. #NSFW #alltheboss”.