Earlier this year, figures from RAJAR Ltd (Radio Joint Audience Research) showed that 13% of UK adults had listened to the radio via mobile phone. 54% of these selected the station using an FM preset, while 14% ran an app for a specific radio station.
Now, new research has revealed that 20% of smartphone owners - 1.4 million people – have downloaded a radio app, with over half of them (53%) using the application at least once a week. These figures are part of RAJAR's latest MIDAS (Measurement of Internet Delivered Audio Services) survey.
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