Actor Brian Blessed is offering to record voicemail messages for the first hundred O2 UK customers who buy an HTC Windows Phone 8 handset this week.
The promotional campaign, which involves each purchaser tweeting @O2 using the hashtag #brianmail, will reward winners with a voicemail greeting recorded by the richly-voiced British actor
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Time to catch up with everything mobile
Mark Bridge writes:
Happy New Year! It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.
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Every mobile network customer can be offered an individually tailored deal
Mark Bridge writes:
Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.
Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.
O2 says its UK network carried over 440 million SMS text messages on New Year’s Eve and New Year’s Day, which was a 10% increase on last year’s figures.
In addition, over 200 million calls were made via O2 UK during the 48-hour period.
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Telefónica UK, which operates the O2 network, has chosen Nokia Siemens Networks to prepare it for 4G LTE roll-out in London and the South East of England.
It follows a 12-month trial of LTE technology across parts of London.
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