Everything Everywhere, the UK communications giant behind the Orange and T-Mobile networks, is announcing the 'big switch-on' of its network-sharing scheme with a £4 million joint advertising campaign. The two brands will appear 'head to head' in conversation.
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Orange has launched a new service to help companies make the best use of mobile media in marketing campaigns. The Orange Mobile Targeting Monitor, which uses independent 'Mobile Exposure' research from TNS, is available in the UK, France, Spain and Poland. Conducting simultaneous research across all four markets has enabled Orange to offer direct comparisons for multi-market campaigns.
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Ofcom says mobile and fixed-line communications providers need to do more to publicise services for disabled customers. It's just published the results of mystery shopping research that looked at telephone-based and online help available from BT, Orange, O2, TalkTalk, T-Mobile, Three, Virgin Media and Vodafone.
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Orange is exhibiting current and future motoring-related mobile phone technology at the 2010 Paris Motor Show from tomorrow. It's displaying the Speed’R concept car, which has been designed in partnership with the ESPERA Sbarro School of Design.
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Earlier this week, Everything Everywhere revealed its "plans for growth through network leadership". However, that growth clearly doesn't include staff numbers, because the company has just announced plans to cut around 1200 jobs. Around 7.5% of the 16,000-strong workforce will be departing as a result of duplicated roles.
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