Microsoft's advertising business has launched two new products today: a Mobile Advertising software development kit (SDK) for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, which it's describing as "the industry’s first real-time, bidded ad exchange in mobile".
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New smartphones running the Windows Phone 7 operating system are expected within just a few weeks. In anticipation, Microsoft has announced a batch of around 50 mobile games at gaming showcase gamescom 2010 – and has also explained more about the way their phones will link with the Xbox LIVE online service. As well as new games and versions of popular classics there'll also be companion titles to familiar Xbox 360 games.
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Microsoft's Windows Phone 7 operating system is now being released as a 'technical preview' to thousands of mobile developers. Until now, the software has only been tested within Microsoft.
Prototype phones from Asus, LG and Samsung are being sent to Microsoft developer partners, following the beta release of Windows Phone developer tools a week ago.
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Back in February we reported that Skype was dropping its Windows Mobile software because it didn't offer "a great Skype experience".
Now Nimbuzz, which offers instant messaging and VoIP services, says it'll be removing Nimbuzz for Windows Mobile from its website from 1st July. The reason? "The application was not delivering a great mobile experience like on all the other mobile operating systems."
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