The latest Mobile Consumer Briefing report from the Mobile Marketing Association and Lightspeed Research shows that 36% of UK mobile consumers expect to access websites once a week or more using their mobile phone over the next year.
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The Mobile Marketing Association is repositioning itself to reflect changes within mobile marketing. The global trade organisation, which counts over 700 companies as members, had originally been describing itself as "established to lead the growth of mobile marketing" but acknowledges that mobile marketing has evolved.
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Paul Berney from the Mobile Marketing Association talks about the group's latest mobile commerce research in this week's podcast. And, as usual, there's a look at all the major industry news headlines from the past seven days.
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