Mark Bridge writes:

Welcome to this week's news summary from The Fonecast. Sorry it's late but I have a reasonably good excuse. On Friday I was in central London to meet Hans Eriksson of Bambuser. He was about to stream his life online for 24 hours, relying on social networking to find him off-beat attractions. You'll find our conversation on TheFonecast.com – and the results are at bambuserchallenge.tumblr.com

O2 More, the personalised mobile marketing service operated by O2 Media, now has six million customers.

It’s reached the figure just six months after passing the two million mark. The company also notes that 93% of people open its messages within five minutes of receiving them.

The Advertising Standards Authority has upheld complaints made about a Phones 4U press advertisement.

Jesus Christ was depicted in the ad, pointing a finger with one hand and displaying a thumbs-up sign with the other. A headline referred to ‘Miraculous deals’.

Telefónica has announced three significant changes to its organisational structure.

It’s setting up a new business unit called Telefónica Digital. Matthew Key, who joined O2 in 2002 and had previously been in charge of Telefónica Europe, will run the unit. It’ll be based in London with offices in Madrid, Sao Paulo, Silicon Valley and a number of locations in Asia. Around 2,500 staff will be drawn from Telefonica and its associated businesses.

Mobile media company Blyk says Chief Commercial Officer Eric Kip has been appointed as Chief Executive Officer.

Blyk co-founder Pekka Ala-Pietilä, who’s stepping down after five years of running the business, will continue as the company’s chairman.