Mark Bridge writes:
Here’s a news headline that caught my eye.
Shotgun certificate up for renewal? There's an app for that
Or, if you prefer…
Police to allow gun users renew licences with iPhone app
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Customer experience company Satmetrix has released its 2010 European Net Promoter Industry Benchmarks for the banking, car insurance, ISP, mobile phone carrier, mobile phone handset, computer hardware and television/DVD industries across the UK, France and Germany.
In the UK, O2 was the leading mobile phone network with a 'Net Promoter Score' that was 21 percentage points above average.
The Apple iPhone won best customer experience on a mobile phone handset with a score that was 80 points ahead of last place and 49 points ahead of the industry average.
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Apple's new terms of service for application developers (released this week) appear to prohibit iPhone developers from sharing advertising data with AdMob and its new owner Google.
Although an "independent advertising service provider whose primary business is serving mobile ads" is permitted access to user data, others – such as "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" – would not be allowed.
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Juniper Research has calculated that the revenue generated by mobile applications will treble in the next five years, from just under $10 billion in 2009 to $32 billion (£22 billion) in 2015. That figure includes the cost of buying apps ('pay-per-download'), value-added services (including subscription charges) and advertising.
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Along with yesterday's iPhone announcement, Apple also talked about said its iAd mobile advertising network. This is now set to debut on 1st July 2010. iAds will be available on iPhone and iPod touch devices running the new iOS 4 software platform and will appear within certain applications. App developers who join the iAd Network will receive 60% of iAd Network revenue.
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