Telecoms technology company Ericsson has today launched Ericsson Money Services.
The company says it's launched this new business after two years of preparation and proof of concept in Europe and Asia.
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Last year the number of mobile broadband subscriptions worldwide exceeded the 500 million mark – and now Ericsson says that figure will double in the next 12 months. The telecoms equipment provider expects over one billion mobile broadband connections by the end of 2011.
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Telecoms technology company Ericsson has expanded into the mobile advertising business. It's launched AdMarket, an open, global market for buying and selling targeted mobile advertising. Network operators and content publishers will be able to use AdMarket to deliver advertising on mobile websites and other digital properties, enabling consumers to receive targeted advertising on their mobile phones. AdMarket promises to be a 'one-stop-shop' that handles technology requirements, relationships and settlements for the entire mobile advertising ecosystem.
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