The O2 More opt-in marketing service is introducing location-based mobile marketing to the UK. The trial scheme will allow brands to target their promotions at consumers who are within a specific area.
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Vodafone UK has announced a new partnership with a mobile virtual network aggregator. It's now working with Cognatel, a relatively young London-based MVNA.
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Mobile and wireless research firm iSuppli Corp says its Q2 2010 list of the fastest-growing smartphone manufacturers is dominated by companies utilising the Android operating system.
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Mobile software management company Red Bend Software has set a new company record for quarterly shipments. Its software, which allows mobile phones to be updated remotely, was embedded in 80 million handsets and other connected devices in the second quarter of 2010: a year-on-year increase of 77%. This means Red Bend’s products have now been shipped in 830 million devices.
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New research from Berg Insight says the number of mobile subscribers using turn-by-turn navigation on their handsets grew by 57% percent year-on-year in the first half of 2010.
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