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Friday, December 6, 2013

Ad-funded UK MVNO Ovivo increases the value of its free mobile tariffs

UK virtual network Ovivo has revised its tariffs for smartphones and tablets. The ad-funded MVNO now offers 200 minutes of UK calls, 300 text messages and 500MB of mobile data every month for no charge on its ‘Freedom 0’ tariff. Instead of paying a monthly fee, customers are shown online advertisements and will also receive some text message ads. Alternatively, a ‘Data 0’ tariff provides 750MB of data but no voice or text allowance.

These new tariffs are available alongside a number of chargeable tariffs with larger monthly allowances. However, the free allowance of Ovivo-to-Ovivo calls, which was available on older tariffs, has been removed from the new tariffs. The company’s older animal-themed price plans have also been withdrawn for new customers.

[Ovivo announcement]

We spoke to Dariush Zand, Ovivo’s founder and CEO, shortly after the company launched last year. You can listen to the interview via the built-in audio player on our website or by downloading the MP3 file.

Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 7304

Tags: advertising uk mvno tariff ovivo

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