Last year we reported that Clear Channel was building NFC mobile technology into its digital poster sites. Now comes news of another mobile-enabled advertising initiative.
UK digital media network Amscreen has announced a ‘machine-to-machine’ deal that will see Vodafone SIM cards built in to every one of Amscreen’s electronic signs across Europe.
It follows Amscreen’s agreement to expand its BP forecourt signs into European petrol stations last July.
Simon Sugar, CEO of Amscreen, said “We are really pleased that we’ve secured a deal with Vodafone. This universal agreement will help accelerate our expansion plans and will ensure 100% coverage and compliance for our network partners and our pan European advertisers. This extension of our partnership with Vodafone has come at the perfect time as Amscreen continues to grow globally.”
Amscreen currently provides digital advertising on 3,500 sites across the UK for clients such as BP, Shell and WH Smith.