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Monday, April 23, 2012

Bill shock fear outweighs actual risk, says billmonitor

Mobile phone price comparison service billmonitor.com has published new research that shows the fear of ‘bill shock’ is out of proportion to the likelihood of exceeding a smartphone data allowance.

It’s found that only 8% of UK smartphone users have paid ‘out of bundle’ data charges recently. In fact, 49% of smartphone users are using just 100MB of mobile data each month despite 88% of users paying for an allowance of at least 500MB.

billmonitor.com blames confusion and a lack of information for this disparity, with users overcompensating to stay safe. It also notes that data consumption varies between phones; the same activity on an iPhone could result in a a different level of data consumption on an Android device.

The research analysed 215,507 bills from UK customers who used the free online bill analysis service at billmonitor.com.

[billmonitor smartphone data report]

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Author: The Fonecast
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