Mobile phone price comparison service billmonitor.com has published new research that shows the fear of ‘bill shock’ is out of proportion to the likelihood of exceeding a smartphone data allowance.
It’s found that only 8% of UK smartphone users have paid ‘out of bundle’ data charges recently. In fact, 49% of smartphone users are using just 100MB of mobile data each month despite 88% of users paying for an allowance of at least 500MB.
billmonitor.com blames confusion and a lack of information for this disparity, with users overcompensating to stay safe. It also notes that data consumption varies between phones; the same activity on an iPhone could result in a a different level of data consumption on an Android device.
The research analysed 215,507 bills from UK customers who used the free online bill analysis service at billmonitor.com.
[billmonitor smartphone data report]