Application-to-person mobile messaging specialist Mblox has published its findings from a survey of customers and businesses conducted by Millward Brown Digital. It looked at how well companies felt they were engaging with their customers via mobile devices - and how well customers felt they were being engaged with by brands.
The survey revealed a ‘care gap’ in business-to-consumer interactions: 67% of companies thought consumers were satisfied with their current methods of mobile engagement, yet only 47% of consumers said they were happy with it.
Podcast - 3rd December 2014
We begin this week's podcast with updates on two topics we discussed last week: the potential purchase of a UK mobile network by BT - and the crowd-funded Jolla Tablet.
After that we talk about the GSMA's reaction to national roaming, the potential death of the landline, a new threat to Google, management changes and advertising for 4G data.