Researchers at Gartner say there'll be 362.7 million touchscreen mobile devices sold in 2010, a 96.8% increase from last year's sales of 184.3 million units. And in three years' time, touchscreen mobile devices will account for 58% of all mobile sales worldwide and more than 80% of sales in Western Europe.
Asia/Pacific is the leading region for touchscreen mobile device sales, with over 35% of global sales expected to come from the region this year. Western Europe is expected to account for 26.8% and North America for 24.4% of 2010's global touchscreen mobile sales.
When it comes to market penetration, Western Europe leads with 49%, followed by North America with 46.65% and Asia/Pacific with 23.4%.
The average revenue generated by each mobile phone user (ARPU) dropped between 6% and 9% globally last year, according to a new report from ABI Research. The company's calculations compare Q3 2009 with Q3 2008.
In Europe, ARPU fell by between 5% and 8% (although Austria's ARPU shrunk by over 9%) – and in India ARPU dropped by over 10% year-on-year as new operators and the introduction of per-second billing put pressure on voice revenues. However, ABI Research estimates that ARPU decline is likely to flatten out in Europe and North America as mobile data revenue increasingly replaces falling voice revenue.