Everything Everywhere has appointed Red Bee Media to provide a new mobile TV delivery platform. It’s part of the company’s plans to upgrade the Orange and T-Mobile mobile TV service. Everything Everywhere says all this activity will help achieve a six-fold increase in its mobile TV subscriber base over the next three years.
The new mobile TV delivery platform is powered by Red Bee Media’s RedPlayer solution and will stream live content from over 40 channels including ITV1, ITV2, Eurosport, ITN News, Sky News, Sky Sports 1, CNN and National Geographic.
It also offers access for tablet users alongside smartphone customers and integrates with WiFi, giving consumers an alternative to using 3G.
Paul Jevons, Director of Products at Everything Everywhere, said “We’re evolving our mobile TV service to ensure we offer our customers a best in class viewing experience. The new delivery platform is just the start, and we have several significant developments planned for our service over the next 12 months which will really transform the way consumers view mobile TV. We’ll also be looking at new technologies as they become available, including the ability to stream 3D content to handsets with 3D capable screens – so our customers will only continue to receive the best services we are able to offer them.”
Orange introduced mobile TV in 2005, while T-Mobile has been offering a service since 2007.