News Articles

Thursday, April 19, 2012

IAB reveals triple-digit growth for mobile advertising

The Interactive Advertising Bureau, whose members are responsible for selling 86% of online advertising in the USA, has published its Internet Advertising Revenue Report for 2011. Total online ad revenue in the United States reached a new record of $31 billion (£19 billion), up 22% from the 2010 total.

The growth in US mobile advertising was fastest of all the IAB’s categories, up 149% to $1.6 billion in 2011. It now accounts for 5% of all internet ad revenue. Search, at 46.5%, is the largest category.

Randall Rothenberg, President and CEO of the IAB, said “This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time - in digital media. Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix.”

The IAB Internet Advertising Revenue Report is conducted independently by the New Media Group of PwC.

[Report (pdf)]

Author: The Fonecast
Rate this article:
No rating

Categories: NewsNumber of views: 10521

Tags: advertising usa research iab

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment


Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«February 2023»


Terms Of Use | Privacy Statement