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Friday, June 24, 2011

Mobile ad spend in 2016 expected to equal today's total online ad spend

Last week Gartner calculated that worldwide mobile advertising revenue this year was going to be more than double last year’s total.

ABI Research has just released its own calculations - and they’re also very positive.

It says last year’s total of almost $2 billion spent on mobile advertising worldwide will more than treble to over $7 billion in 2012. And by 2016, the figure is expected to be $24 billion (£15 billion) - as much as is currently spent on all online advertising.

Neil Strother, ABI Research practice director, said “ABI Research’s forecasts clearly indicate a major boom in mobile advertising is on the way. The pieces are falling into place: the technology; the behavior; and the funding (advertisers’ spending) is following. Today it’s still just a drop in the bucket by online standards – often just 2% or 3% of an organization’s overall advertising budget – but spending on mobile ads is, in my view, ready to boom over the next few years. The population of people who access content or media or services that are ad-supported is now big enough to create a critical mass.”

Author: The Fonecast
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Tags: advertising research

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