News Articles

Wednesday, January 4, 2012

Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns. It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

The report notes that a mobile coupon can bridge the divide between online and physical retailing, offering opportunities for high-street shops that have lost out to online retailers. However, it also warns that experimentation by coupon issuers and users could see redemption rates decrease slightly before a steady rise begins.

David Snow, the author of the Juniper Research report, said “As with all new mass markets there is an initial ‘shakeout’ period. North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base.”

[Mobile Coupons report; whitepaper]

Author: The Fonecast
Rate this article:
No rating

Categories: Retailing, NewsNumber of views: 3330

Tags: research voucher

1 comments on article "Mobile coupon redemption rates expected to be 8 times better than paper coupons"

Avatar image

Yebhi Coupons

2/27/2012 9:16 AM

We have a less process to use mobile coupons than the paper coupons. Just we login into the site and drag it. We save money by using mobile coupons and paper coupons. I think we have advanced features in the future.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment


Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»


Terms Of Use | Privacy Statement