Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.
It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.
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New research from marketing company Tradedoubler shows that mobile devices are having a negative effect on high-street consumer loyalty.
The study found that 52% of online shoppers have at least one ‘performance marketing’ application on their mobile, with 32% using a price comparison app.
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Podcast - 30th April 2013
It feels like many people are hanging on to mobile advertising as the future of mobile marketing.
Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.
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New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.
It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.
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Podcast - 26th March 2013
Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
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