This year's Meffys Gala Awards saw the inventor of transparent capacitive touchscreens given an 'Outstanding Contribution' Award. Dr Andrew Hsu created the 'Transparent Projected Capacitive Touch Screen', which was patented in 1999 and first appeared on the LG Prada in 2006. Capacitive touchscreens are now used on most smartphones.
The Meffys are run by the Mobile Entertainment Forum (MEF), which is the global trade body of the mobile media industry. This week's event was the group's seventh annual awards ceremony. Meffys 2010 Winners were:
Ad Campaign: Fancharge for Go! Go! Lions Baseball
App Store Blockbuster: CBS Mobile for NCAA March Madness on Demand
Business Intelligence: Motally for Motally
Consumer Experience: FindaProperty.com for FindaProperty
Content Discovery & Personalisation: Taptu for Touch Search
Cross Platform Content: Zed Group for Planet 51
Cross-Platform Technology: MTS for Omlet.ru
Games: PopCap for Plants vs Zombies
Innovative App: CBS Mobile for CW City-Wize iPhone App
Innovative Business Model: Mob4Hire for Crowd Sourced Mobile Testing
M-Commerce: Wau Movil for First Gateway Service Offer in Latin America
Mobile Connected Device: Novatel Wireless for MiFi Intelligent Mobile Hotspot
Mobile First Innovation: Tata Teleservices for English Seekho
Music Service: Shazam for Shazam Encore
Social Media: Handmade Mobile for Flirtomatic
Technology Innovation: Layar for Layar Reality Browser
TV & Video Service: CBS Mobile for TV.com Android & iPhone Mobile