News Articles

Thursday, February 24, 2011

Mobile networks should see Facebook as a competitor, warns report

A new report from telecoms analyst Ovum says mobile operators are in danger of underestimating the threat that Facebook poses.

‘Mobile Social Networking: change driver & key players’ states that operators tend to view Facebook as a non-competitive presence to partner with. However, it suggests that Facebook’s ambitions spread much wider than simply being a social network.

Eden Zoller, author of the report and Ovum principal analyst, said “Facebook is encroaching directly on mobile operator territory and should not be underestimated. It is much more than a social network and is better viewed as an increasingly rich platform for communications and content. Facebook wants to integrate with everything and be the main way that people consume and share information, anywhere and on any device. While there are good reasons why operators should wish to partner with Facebook, they should be more alert to the fact that it is shaping up to be a strong competitor. It is only by understanding Facebook fully that operators can engage with it effectively, be that on a collaborative or competitive basis.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 2122

Tags: facebook research social networking

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«April 2024»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive

Terms Of Use | Privacy Statement