News Articles

Wednesday, April 7, 2010

Motorola rapped for DEXT 'social skills' TV ad

Motorola CLIQ / DEXTThe UK's Advertising Standards Authority has upheld a complaint about a TV ad for the Motorola DEXT. The advertisement for the DEXT (known as the CLIQ in the USA) described it as "the first phone with social skills", emphasising the way it offered easy access to messaging and social networking services.

However, INQ challenged the claim, pointing to its own phones that had been released before the DEXT.

Motorola responded by saying "The first phone with social skills" wasn't a claim that could be measured, because the concept of 'social skills' was too vague. However, the ASA upheld the claim because it considered viewers would interpret the reference to mean it was the first phone to offer streamed access to social networking sites – and the Motorola DEXT was not the first mobile phone to integrate social networking applications in one place.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 6443

Tags: advertising inq motorola

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement