Mobile consumer interaction and payment specialist mBlox has revealed a new vision and corporate identity.
It’s broadened its previous position as the “world’s largest mobile transaction network” to include real-time campaign analysis, including information about a consumer’s location and mobile device.
Andrew Dark, CEO and co-founder of mBlox, said “By helping ensure intelligent engagement with mobile consumers, we offer enterprises the opportunity to capitalise on the growing interest we’re all witnessing in this area. The first step is awareness, and the new mBlox proposition and website communicates the company direction and ambitions perfectly.”
mBlox currently works via a network of more than 700 operators in over 180 countries, covering 97.8% of the world population.