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Wednesday, May 6, 2009

O2 says the UK is obsessed by gadgets

O2 has marked the launch of the O2 Joggler (wasn’t it due in April?) by releasing its Digital Families report. It describes the UK as “a nation of gadget obsessives”, with 40% of families spending 10% of their household budget – an estimated £3,000 per year - on gadgets.

Apparently 60% of parents claim that “technology such as email and mobile phones helps us communicate better as a family”, with 79% saying mobile phones make it easier to organise family life. [Press release; pdf report]

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