News Articles

Wednesday, April 4, 2012

Samsung moves into mobile advertising

Samsung Electronics has announced a new mobile advertising exchange in partnership with digital advertising business OpenX Technologies. The new exchange - called the Samsung AdHub Market, Powered by OpenX - will let advertisers buy mobile advertising opportunities from developers. It’s expected to launch in the second half of 2012.

Application developers will be able to use the AdHub Market to sell ad space within apps to buyers in a real-time auction.

Daniel Park, Vice President of Samsung’s Media Solution Center, said “Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals. To this extent, we believe RTB [Real-Time Bidding] can play an important role in motivating all players and we’re delighted to partner with OpenX and use its excellent technology as the foundation for it. The Samsung AdHub team is continuously working to offer innovation and value in the advertising market.”

Author: The Fonecast
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment


Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»


Terms Of Use | Privacy Statement