News Articles

Thursday, December 15, 2011

Mobile Marketing Association revises guidelines for mobile ads

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines. It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

These new guidelines were created with help from both the ‘sales’ and ‘buyer’ sides of the ad business.

Greg Stuart, CEO of MMA Global, said “The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace. By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere.”

[Proposed Universal Mobile Ad Package (pdf)]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 6833

Tags: advertising marketing mma

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement